Real Madrid has renewed its global sponsorship deal with Adidas for the next five years, with the agreement set to exceed €100 million (approximately $125 million). The news comes as a major coup for both clubs, with Real Madrid continuing to dominate Spanish football and Adidas maintaining its position as one of the world's leading sports brands.
The new deal will see Adidas continue to sponsor Real Madrid in all their competitions, including La Liga, UEFA Champions League, Copa del Rey, and European Super Cup. In addition to this, the company will also be responsible for providing equipment, training apparel, and other products that will help players perform at their best on the pitch.
Real Madrid is known for its success on the field, having won numerous titles over the years, including seven consecutive La Liga championships and four UEFA Champions League victories. With the support of Adidas, the club can continue to build upon its legacy and strive towards achieving even greater heights in the future.
Adidas has been a long-time partner of Real Madrid, first signing a contract back in 2004. Since then, the company has helped the club achieve many milestones, from winning multiple domestic and international titles to setting records such as the longest unbeaten streak in La Liga history.
With the renewal of the sponsorship deal, Real Madrid fans can look forward to more exciting times ahead, with the club being able to rely on the strength and expertise of Adidas to push them to new levels of excellence on the pitch. It's clear that this partnership will have a significant impact on both the club and the brand, making it a win-win situation for everyone involved.